fishbat Urges Brand Consistency Across All Social Media Platforms

Following an article posted on Business 2 Community, fishbat, an award winning online marketing company, discusses four tips to keep your business’ brand image consistent across all social media platforms.

fishbat, an award-winning online marketing company, discusses four tips to keep help keep a business’ brand image consistent across all social media platforms.

Following a March 24th article posted on Business 2 Community titled “7 Tips For Brand Consistency Across Social Channels,” while different strategies need to be implemented for each social media platform (Facebook, Twitter, Pinterest etc.), consistency in brand image must remain the same.

Justin Maas, vice president of client relations at fishbat, an award winning online marketing company agrees. “What works for Facebook may not work for Twitter. However, there must to be some sort of brand consistency. Brand consistency is one of the most important aspects of marketing. The brand’s message must be unified and easily identifiable on each platform.”

Maas discusses some tips on how to keep brand image consistent:

1. Get an understanding of the brand’s fans. “Different demographics use different social media platforms,” he explains. “They may also use these networks differently. It’s important to research your target market, and decide on a strategy accordingly.”

2. Decide on the brand’s voice. “A great way to differentiate a brand from others is an original ‘voice.’ For instance, if your brand was a person, how would he or she talk? Add humor into brand language or keep it formal. It all depends on what the brand represents and what its target market is. Keep in mind that the voice will also dictate who will be attracted to the brand, so keeping the target market in mind at this stage is a must,” Maas explains.

3. Update regularly. “One huge mistake brands make is not updating regularly. For example, I have seen brands post every day one week, and then only once the next. That is not a good way to attract a following,” he says.

4. From offline to online. “If a brand is already successful offline, there is no need to change everything. In fact, that can be detrimental as the goal is to keep a consistent brand image. Use the same logos, color scheme, and voice in online marketing that is already being used offline,” Mass concludes.

fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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Posted On: Bohemia, NY March 27, 2014

fishbat Urges Brand Consistency Across All Social Media Platforms

Mercnet Bringing it to Gamers Once Again with Hot Games Like Counter-Strike Source, Battlefield 2142, Day of Defeat

Mercnet has completed a set of upgrades and improvements to their lineup including better security, Improved anti-cheat technology, and a stronger set of community tools. Mercnet has been providing Premium gaming services to U.S. Gamers for over 3 years. In the last month Mercnet has updated it’s entire website and game server management software to further serve the communities needs.

http://www.Mercnet.org has updated its modified version of the hlstats engine as well as its own custom web based managing software. Using API’s from Xoops, HLStats and Mani, Mercnet has created a seamless set of interfaces to allow its managers to bring top notched gaming experiences to its clientèle. Having served nearly 60,000 gamers this year in Counter-Strike alone.

Mercnet is expanding to other great multiplayer games such as Call of Duty 2, Battlefield 2142, Mercnet is setting off on a course to dominate the East Coast Gamers Services market. We are focused on First Person based games that borderline on simulation. Mechwarrior 4, Knights Online, Quakewars are only a few of the other game types that Mercnet will support. Mercnet also tries to provide rudimentary game support for many game types. From files to configs to tweaks and tips, Mercnet.org is your one stop shop for Multiplayer Game information.

Mercnet is getting ready to enter into a unique partnership with a major East Coast ISP which will allow us to continue with providing quality gaming services to East Coast multiplayer gamers, at a lower price point and higher quality level. Look to be seeing major network changes at the end of first quarter 2007. We will be looking to expand our offerings into serious dedicated server hardware and game titles.

Mercnet will continue to be lead by the dynamic and talented management crew Eclyps, Brizad, Dwightery, Sp4wn, Thee_Guardian and SweatingBullets with general guidance from yours truly, SpankD. Each of these talented, driven individuals are responsible in many ways to Mercnet’s massive success to date and only will continue to grow the Mercnet community in the future. Mercnet still has a open door policy for general admin on the servers free of charge as well as a enhanced admin subscription system. This keeps the server in the hands of the people that know best, the players. Check out the admin application forums on Mercnet.org for more details.

Mercnet has been focusing on our News offerings as well. With nearly daily news articles, we keep you updated on the status of your game, tactics, hardware and anything multiplayer game related. We also include a comprehensive Counter-Strike statistics system. Refer to http://www.mercnet.org/modules/cssmanager for stats details. We will be unveiling a brand new File Download service by the end of January 2007. We look forward to seeing you on the servers.

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Posted On: Atlanta, GA November 14, 2006

Mercnet Bringing it to Gamers Once Again with Hot Games Like Counter-Strike Source, Battlefield 2142, Day of Defeat

Safe Surfing Tool Web of Trust Sued over Community Warnings

Ten Internet companies based in Florida have filed a lawsuit against WOT Services, the provider of safe surfing tool Web of Trust. The companies are requesting WOT to remove ratings and comments related to them and have accused WOT of defamation, violating rights, conspiracy and manipulating algorithms. WOT believes the case is baseless and has suggested dismissing the case in the court of justice in Florida.

Ten Internet companies based in Florida have filed a lawsuit against WOT Services, the provider of safe surfing tool Web of Trust. The companies are requesting WOT to remove ratings and comments related to them and have accused WOT of defamation, violating rights, conspiracy and manipulating algorithms. WOT believes the case is baseless and has suggested dismissing the case in the court of justice in Florida.

According to court documents, the companies bringing up the case are Career Network, also known as Three Stars Media, Three Stars, Internetcompany, Internet-Company of Central Florida, Medialogic, Power Applications, MonkeyJar and Buzzgrub; headed by Mr. Ayman Difrawi, also known as Alec Difrawi, Michael Difrawi, Alec Defrawy, Michael Jensen, David Mellon, Alan Madison, David Katz, Alec Simon, Alexander Simon.

As well as bringing suit against the founders and CEO of WOT, WOT community members “John and Jane Does 1-100” are named in the document for alleged malicious, willful and intentional defamation. WOT hosts a site forum, which allows members to post comments and discuss website ratings, security and online safety. The WOT forum was used to discuss reports that Difrawi’s websites are “phishing” scams, whereby the websites attempt to acquire sensitive personal information by pretending to be a trustworthy entity. Difrawi’s lawsuit contends that all defamatory postings are based on these forum comments and wants WOT to remove all postings related to Career Network and collect damages.

If the case goes to court, WOT’s advocacy will be based on the Communications Decency Act (article CDA 230), legislated in 1996 for similar cases. The article protects Internet service providers from liabilities related to content created by third parties.

“These are important issues we’re dealing with,” states Vesa Perälä, the CEO of WOT. “The Communications Decency Act was created to protect freedom of speech, cultural, religious and political diversity, and trade on the web. The Internet has become one of the central battlefields of the liberty of speech and there are a lot of disagreements about what can and cannot be said or done online. Now and in the future we will rely on freedom of speech, transparency and objectivity when offering our users a channel to express their views freely, thus making the web safer for all.”

Using WOT, millions of web users from around the world rate websites according to their experiences, also exposing suspected rogue websites. WOT users have pinned down more than five million untrustworthy websites.

“Our users have rated more than 31 million websites. It is understandable that we encounter unhappy site owners whose websites have poor reputations. We know this man in question and his reputation quite well. We are not the first company he has brought to court,” says Vesa Perälä.

The WOT community consists of millions of web users that detect and report alleged scam sites effectively and quickly. WOT reputation ratings are updated every 30 minutes, thus spreading the word and shortening the life cycle of scam sites significantly. Consequently, those owning websites meant to cheat people have to invest more money for new domains, sites and services.

“WOT brings transparency to the web and makes it more difficult for scam sites to operate. Usually the motivation behind these law cases is fear of losing income. However, it’s better for the scammers to lose money instead of our users being scammed,” says Vesa Perälä.

About WOT Services Ltd.

Web of Trust (WOT) is a community-powered surfing tool that boosts trust on the Internet, by using authentic user experiences to help web users find reliable websites. By means of a free WOT add-on tool installed in the browser, Internet users can discern the quality of websites that they are about to access in terms of trustworthiness, vendor reliability, privacy protection and suitability for children. With traffic-light style icons, WOT shows the website’s reputation based on user evaluations and information from trustworthy sources. WOT works with Internet Explorer, Firefox, Google Chrome, Safari and Opera. The service has 18 million users around the world who have rated more than 31 million websites.

Reference

UNITED STATES DISTRICT COURT

MIDDLE DISTRICT OF FLORIDA

ORLANDO DIVISION

Case No. 6:10-cv-01826-GAP-KRS

More information

http://www.google.com/search?q=site%3Ascamfraudale…

http://threestarswatch.blogspot.com/

http://www.youtube.com/user/friendsofalec

http://encyclopediadramatica.com/Alec_Difrawi

http://replay.waybackmachine.org/20090409021428/http://wikileaks.org/leak/ayman-difrawi.html

Contact

WOT Services Ltd.

Vesa Perälä

Chief Executive Officer

E-mail: vesa(at)mywot(dot)com

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Posted On: Helsinki, Finland (Vocus/PRWEB) February 24, 2011

Safe Surfing Tool Web of Trust Sued over Community Warnings